1. Executive Summary
Here just write your mission, Your Vision , Your purpose.
2. Target Market
Who are your products /services intended for ? include demographics, interest+ budget.
3. Competitors
Define your competitors – their strength + weaknesses
Determine Your competitive advantage – ask Questions like why should people buy from you not your competitors.
4 . Human Resources
You will need additional staff to run your your business?
What will you pay them ? How much experience? What skills do they need to have ?
5 Vendors / Supplies
Will you require out side sources to operate ?
6 Marketing plan
How will you get your products/ Services in front of potential clients
– word of mouth
– using flyers
– marketing team
– Facebook
– websites
– billboard
– radio station etc
7 .Operation
How are you going to run the business
Here you talk about the people who are going to be involved in the day to day activities of the business.
8 . Financial projection
How much money do you need to start / run the business .also talk about the source of funds and determine the profitability of the business.