1. Executive Summary
Here just write your mission, Your Vision , Your purpose.
2. Target Market
Who are your products /services intended for ? include demographics, interest+ budget.
Define your competitors – their strength + weaknesses
Determine Your competitive advantage – ask Questions like why should people buy from you not your competitors.
4 . Human Resources
You will need additional staff to run your your business?
What will you pay them ? How much experience? What skills do they need to have ?
5 Vendors / Supplies
Will you require out side sources to operate ?
6 Marketing plan
How will you get your products/ Services in front of potential clients
– word of mouth
– using flyers
– marketing team
– radio station etc
How are you going to run the business
Here you talk about the people who are going to be involved in the day to day activities of the business.
8 . Financial projection
How much money do you need to start / run the business .also talk about the source of funds and determine the profitability of the business.